One of the best ways to inform your visitors and/or customers without changing your website concept is to introduce a blog to your website. With the blog you can keep your visitors up-to-date with whats going on with your website and/or the related content(s) of your website.
Until 2009 blogs were usually the work of a single individual, and often were themed on a single subject. More recently "multi-author blogs" (MABs) have developed, with posts written by large numbers of authors and professionally edited. These days all major companies and websites have blogs.
Having a blog gives you a way of producing fresh and unique content for your site and improves the overall quality of your website. A blog will also act in a good way on improving your search engines ranking.
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