Simply explained, it is the technique of attaining a high ranking in search engines and directories via changes to your site code to make it more search engine compatible. If you are keen to optimize your own site.
Did you know that most search engines can't "read" graphics? Did you also know that key search words and phrases in your "title tag", "META tags" (in the HTML script of your site) and body text are often very important references that search engines analyze when ranking web sites for search relevancy? Optimizing your title tags, meta tags and your body text for search engines gives it a much better chance of ranking highly for particular words or phrases that you would expect potential visitors to type in to search engines to find your site.
Did you know that most search engines can't "read" graphics? Did you also know that key search words and phrases in your "title tag", "META tags" (in the HTML script of your site) and body text are often very important references that search engines analyze when ranking web sites for search relevancy? Optimizing your title tags, meta tags and your body text for search engines gives it a much better chance of ranking highly for particular words or phrases that you would expect potential visitors to type in to search engines to find your site.
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