CPA, CPC, CPM meaning and explanations

Have you ever been confused about what all those advertising shortcuts mean?

Well today i'm going to explain those shortcuts.

First letter C always means "cost"
Second letter P always means "per"
And the third letter represents the type of payment

CPA means Cost per Action. In simple terms this means the advertiser determines when to pay either per sell, registration or other kind of lead.

This kind of marketing is most cost-effective for advertisers. Because Cost-per-click can be expensive, Cost per Action is a great way to minimize your risks as an advertiser and have great leads or sales. Although this is not what most of the publishers want and can be unprofitable for them, CPA usually offers the highest payouts. Payouts can range from 1$ up to 200$ per lead or sale.

CPC means Cost per click; This is the most widely used advertisement and payment method. Although it can be misleading and risky sometimes as it does not guarantee that the visitor is really interested in your website content, services or products. Still this offers great advantage to publishers as well as advertisers and has the most click through rate.

CPM means Cost per 1.000(thousand) impressions. This kind of advertisement is somewhat middle class. It's great for both advertiser and publisher. As an advertiser you get your Advertisement seen thousands of times. One setback is that this works best with well branded products or services and will have less effect with unknown product or service. From publishers side of view this can be great way of earning money if you have many visitors. The average price per 1.000 impresions is 0.2$- up to 1$

Optimizing your website for search engine results

I have posted various methods, programs, tools, tips and tricks how to optimize your website for better search engine results. Now i will write down the best of the best.

1. Do it manually.
While various programs will help you optimize one part it will make other parts worse.
Top things search engines look for is domain name.
For example if you are going to have flash games content on your website register your domain with flash games in it.
Example: greatflashgames.org

2. Name the html page with the most important words.
Example: For example the second page of your website is a category with t-shirts so you name the page tshirts or t-shirts.
your full link: www.greatflashgames.org/tshirts

3. The title of the page must describe your MAIN website content as best as it can.
Example: you sell t-shirts, so in your website as title you should put :"selling quality t-shirts :: Mycompany".

4. Page-rank
The better the page rank the better the search engine rankings. Also the older you site is it will have slightly better search engine results but with one condition and that is your website content to be updated with fresh content at least monthly.

Get top 10 rankings on Google and Yahoo

I've just found out an software update that will help you get top 10 rankings in Google and Yahoo.
Get high rankings in Google and Yahoo with IBP's top-rated Top 10 Optimizer. There is a new version available from today.
IBP is a proven tool that helps you to get top 10 rankings in Google, Yahoo and all other major search engines.

It is a unique real-time website promotion software tool that you cannot get anywhere else.
Always up-to-date and based on the current top 10 results
When a search engine changes its ranking algorithm, IBP allows you to immediately optimize your web pages for the new algorithm. IBP is always up-to-date and it helps you to get at the top of the search results.
IBP tells you in three easy steps what you have to do to improve your web pages for top 10 search engine rankings. Highly ranked web pages bring more visitors and more sales to your site.

Get specific advice for your important keywords
A search engine optimization method that really works is to analyze the web pages that currently have a high ranking for your important keyword. Since these pages have a top 10 ranking, the pages must have the best settings.
With IBP, analyzing the top ranked web pages is as easy as 1-2-3. IBP analyzes the web pages that currently have a top 10 ranking in the search engine of your choice and compares them with your page.
IBP tells you how the pages have achieved that ranking and how you must change your web pages and the links to your web site to obtain a similar ranking. Improving your website has never been so easy. IBP helps you to get more customers and more sales with increased search engine rankings.

How to optimize your website for Google
For example, IBP can tell you to how to rank higher in Google for your favorite keywords.
IBP's Top 10 Ranking report demystifies Google's ranking algorithm and tells you in easy-to-understand words how to optimize and prepare your website specifically for better results in Google.
Suppose you want to know how to get a top 10 ranking for the search term "outdoor equipment" in Google. IBP will tell you how to optimize your website for exactly that search term in Google.
IBP's advice is based on the in-depth analysis of the current, up-to-the-minute top 10 results in Google for that search term and it is specifically for that search term and specifically for the selected search engine.
IBP's high quality analysis results are always up-to-date, specific, and accurate. You won't get that level of search engine optimization accuracy with any other tool.
IBP also works with Yahoo's latest search engine ranking algorithm, with MSN Search and all other major search engines. IBP helps you to get the rankings you deserve.

Does it work?
Well to a degree, you still have to have your website optimized manually in order for this software to work. I've tryed it out and i can't say you'll get in top 10 but it certanly moved my website 3-4 positions and on some keywords even by 10-20 places!

What is Search Engine Optimization

Simply explained, it is the technique of attaining a high ranking in search engines and directories via changes to your site code to make it more search engine compatible. If you are keen to optimize your own site.

Did you know that most search engines can't "read" graphics? Did you also know that key search words and phrases in your "title tag", "META tags" (in the HTML script of your site) and body text are often very important references that search engines analyze when ranking web sites for search relevancy? Optimizing your title tags, meta tags and your body text for search engines gives it a much better chance of ranking highly for particular words or phrases that you would expect potential visitors to type in to search engines to find your site.

Search engine optimization

Here is a short article explaining some of the basics on search engine optimizing.

Well you should know that even if you have the most optimized website for google search engine, your (example)yahoo search engine results may be quite different. The best option is to goo for as much text and as little website code. If you can make your website to have 70% text and only 30% html or other web code that would be perfect. Another thing is your page rank. Although google page rank is most known and visible, other search engines have similar ranking systems. So building backlinks will help you to a degree to achieve better search engine rank.

Another thing is that you shouldent focus too much to get your website in the first 10 early just beacose thats not possible, at least with google and MSN(live search); Yahoo if more flexible in that direction and you could end up in the top 20 search engine results in less than a week.

Your website would need to be at least 2 months to get in the top 15 on google and msn. Ofcourse your website needs to be active and have new content at least once every 2 weeks.

What are CPC CPM CPL CPA ads

Cost-Per-Click - CPC Campaigns are the ones that pay for every click you get.
Cost-Per-1000-Impressions- CPM Campaigns are the ones that pay a fixed cost every 1,000 impressions.
Cost-Per-Lead - CPL Campaigns are the ones that pay for every user referred from your site contacts the Advertiser.
Cost-Per-Acquisition - CPA Campaigns are the ones that pay every time a user referred from your site buys an advertiser’s product.

How to make money online

So say you found your best suiting publisher program and you must be wondering now what? Well this is only the first basic step, money won't come just like that and you have to monetize your website and use it to the maximum extent.

So you first need to build up your traffic. There are numerous ways to do this, such as submitting your website or forum to search engines, advertising it, link exchanging, optimizing your website keywords and text and adding a image-link from your website to various forums.

Submitting your website to search engines
Instead of looking to put your website to as many search engines as you can and loosing time and patience with that you only need to put your website in the top 3 search engines: Google, Yahoo and Bing search engines.

Advertising your website
Sometimes in order to get something you must give something, so you can call a little advertising as an investment in your website for huge return.The best advertising program for now is Google AdWords. But instead of paying a lot of money for a quick traffic boost you need to take the slow way. This means that you need to put 50$ dollars/euros advertising money. Choose the best audience; for example if you have java games website you need to advertise your website to some similar group, in this case another java games websites, entertainment website sand/or general games websites.You should choose minimum payment. For example if you put 20$ a day you'll get around 60-80 visits but if you choose 3$ you'll get around 15-25 visits. So you do the math but the best choice is 3$ a day and this way you'll get more visitors per week and plus the longer you advertise your website the more people will see it and know it even if they do not visit it through the ADS.

Link Exchanging
This is quite easy. What you need to do is find some website or forum like yours with similar content and then contact the webmaster/administrator of that website/forum. Make an agreement and you both show each-others image-link on your website redirecting to the others website. Note only affiliate/exchange links with websites/forums similar to yours who have worse content than yours as if it's other way around you may loose your website visitors!

Optimizing your website keywords and text
The easiest way to find out the best keywords for your website is to use Google AdWords program that scans your website and shows you appropriate keywords for it sorted by relevance.
Optimizing your text means that instead of using general terms for writing something you use specific words.
For example if you are running Xbox 360 games website instead of writing console games you write down Xbox 360 games in the description of your website as well as the news, review or other text you have/want to put on your website!

Showing your website
One of the free and easy ways of attracting visitors is by putting an image-link(image with link)on forums you have accounts and are active. This is a slower method and does not produce many returning visitors, in fact it will produce only around 5-15% returning visitors but it's easy and simple to do it and will boost some new visitors to your website!

Innovative ways of increasing traffic on your website
For some time now there are newer ways of showing your website. This are innovative and interesting ways but you can expect some increase in traffic.

The first way is using video hosting websites such as YouTube  yahoo videos, Google videos and so on... You need to create/edit an interesting video, something that will attract more people. For example you can do a slide-show type video named "TOP 20 best cars for 2006". You then choose your own best cars pictures and share it online.

Second way is using social/communication websites such as Myspace, Facebook, Twitter and so on... You can do this is number of ways. First you need to put a picture of your website in a banner form on your main profile page, second is to put a website image in your image gallery, third is to post your website link in all your comments and last but not least is to email all your Facebook friends telling them about your website.

Third way are websites such as: Digg, Delicious, Diigo, Reddit and so on... This way is when you have some stable traffic on your website. By making users post your website contents on these websites you'll get even more traffic to your website.