Saturday, October 27, 2012

Make your website worth the stop


Increasing your website or blog's traffic is one of the key things to monetize, either by publishing ads, selling services or selling products. But one-way traffic is not what you need.
So before you publish your website make sure it's done properly. These are the things you should do before even publishing.

1.Make it functional
This means you need to have clean and properly done coding. As your page title put the best describing thing and then your own website name!
For example: lets say i'm selling shoes and i want to put a title on my page which contains woman shoes, so you do this - "Title: Woman shoes : yoursitename"
If it's a page with specific woman shoes you need your title to describe that. Title: Nike red snickers : yoursitename.
Other thing is that you need to have every link working and referring to where it's supposed to.

2. Make your website/blog look good
Yeah, instead of using one table or border use couple. In one you'll put latest news, in other field your latest product, in other filed you put your cheapest product or special promotion or similar.
So basically you need to display various things all sorted in a nice matter and all with your website content.

3. Make sure you've got the right keywords/tags
Add general keywords that have high search values but you need to have specific low traffic keywords.
For example lets say your site is about shoes so here are couple of keywords: shoes, boots, sports shoes, woman shoes, casual shoes (these are all high search keywords); red shoes, blue shoes, formal shoes, military boots, apex shoes (these are all medium search keywords); Nike red shoes, apex blue shoes, Nedi winter shoes (this are all low search keywords). Because your website is new you can't expect to be listed on the high search keywords so you need to put very specific keywords in order to get visitors!
Use Google keywords tools to help you choosing keywords for your site or other keyword tool.

4.Add some interesting widgets on your site
Add some useful and interesting widgets/scripts on your website such as calendar, guestbook, chat and so on... If you have for example music website add online music player, you can do this easily with ready flash scripts, add some downloadable demo songs and so on...
If you have for example news website make sure you put search button, add RSS feeds and so on...

Also read my older posts to find out how to submit your website to search engines and web directories, to increase your website, blog or forum traffic, how to advertise your website and more.

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