Wednesday, September 26, 2012

Improve your search engine ranking

Yet another article on how to improve your search engine rankings. Lets face it your site search engine rank is the most important for getting lots of visitors.
You could submit to web directories, websites like Reddit, Tumblr, delicio.us and others but you only get small boosts for that day and already the next day you still get the normal traffic you were getting  But if you have a high rank for your main keywords on Google or Yahoo then you'll get all that traffic to your website.

So lets start with what stuff is bad for good search engine ranking

1.Don’t make your website fully Flash Or Javascript.
These dynamic scripts don’t contain much content in terms of words and the search engines generally do not like them. If you like to have fancy effects or graphics use Flash or Javascript but in limited amount. Your website should be 70% content, 20% code and 10% other(flash, javascripts, images, etc...)

2.Never Use Unrelated Keywords In Your Meta Tags
Never put keywords in your meta tags that are never mentioned in the body section of your website or that target a high traffic keyword but your content is not related with!

3.Never replace text with images.
Although your website may look better if you use mostly images the search engine rank will suffer. Search engines can't read text from images and even ading 'alternative text' to your images won't help. So use mostly clear text instead of images or scripts.

4.Don't put frames
Frames are ignored by search engine spiders so having them on your site is a bad idea!

Improving your search engine rankings

1.Use clean links
Use clear links to your site pages. The best way is to use text links.

2. Website title
Make sure your title describes your site content.
For example if you are renting cars this is how your title should look like: ""rent a car :: cheapest car renting . Your company name is not so important and thus every person will clearly see your company logo or name when he visits your site.

3.Meta content
You should best describe your website content. Don't put long and complicated descriptions, instead use short and clean description.

4. Meta keywords
Don't use too much keywords and make sure you put your website best describing keyword first. In details: don't use more than 15 keywords and more than 130 characters in the meta keywords tag

5.Body text
Make sure you use the words you have in your meta keywords tag in your body text. Not mentioning keywords in your body text may result in search engines penalizing your site.

6.Build up backlinks
Make sure you exchange links with websites similar to yours. This is one of the key things to get better Google search engine rank

Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.
Make sure that your TITLE and ALT tags are descriptive and accurate.
Check for broken links and correct HTML.
If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages as well as static pages. It helps to keep the parameters short and the number of them few.
Keep the links on a given page to a reasonable number (fewer than 100).

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