Tuesday, November 27, 2007

ValueClick Media Review

Founded in 1998, ValueClick Media was among the first online advertising networks and an early pioneer of applying performance-based pricing methods to the ad network model.

Today, ValueClick Media is one of the largest online advertising networks in the U.S., though lacks big time in the international market. Infact it has a very little international publishers and advertisers that can't even be compared to some other advertising networks like Google AdSense for example. Furthermore lacks in number of advertisers even in the U.S which is basicly the biggest problem most advertising networks face these days.

ValueClick Media allows publishers to earn revenue from every standard banner format, as well as pop-unders, rich media and video.

Review: (1-10) 1-worst, 10-best
Customization 8/10
Ads variety 6/10
Geo locations 2/10
Revenue 8/10
Stability 9/10
Support 8/10
Payment 9/10
Overall score: 7.1

Rating explained:
Customization - Ability to customize ads look and ads served
Ads variety - number of different ads shown per site
Geo locations - Number of geographical locations covered by the the ads and ability to display ads on non US languages
Revenue - overall revenue from ads, by all means of earning(CPC, CPM, CPA, etc...)
Stability - ads uptime and time of impressions/revenue updates
Support - How quality and fast the support is by all means (email, phone, IM, etc...)
Payment - Flexibility in payment; meaning if you can choose the time/amount for/of money to be send to you ($10, $30, $50, $100, etc...). How fast(slow) is the payment recievement.

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