Saturday, September 8, 2007

Google updates webmaster central including webmaster tools, website optimizer, Google Analytics...

Google updates webmaster central including webmaster tools, website optimizer, Google Analytics, gadgets for your webpage and so on based on user feedback

Bloggers at Inside AdWords touted three updates to Website Optimizer. These additions have been driven by requests from advertisers and ad agencies, Google said.
Most changes were made to Google Website Optimizer and Google Analytics.

"The first feature that we've added is a wizard for creating A/B split experiments. A/B tests are ideal for testing how well different page layouts perform and for pages that don't get a lot of traffic. Although you can perform A/B testing in Google Analytics, using Website Optimizer simplifies the process and makes it really easy to set up experiments and view results. Watch this demo to learn how to set up an A/B experiment.We've also improved the experiment list display. Your most recent experiments appear at the top and you can now delete experiments.Finally, we've added My Client Center Access Manager. Now, with permission from their client accounts, agencies can access Website Optimizer directly through the My Client Center." Google reps. said.

The New Google Analytics
Google Analytics has been re-designed to help you learn even more about where your visitors come from and how they interact with your site.

The new Google Analytics makes it easy to improve your results online. Write better ads, strengthen your marketing initiatives, and create higher-converting websites. Google Analytics is free to all advertisers, publishers, and site owners

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