As if it wasn't enough ads and ad companies, Google is bringing new kind of ads. Their latest ads are Google gadget ads and their primary role is to bring interactivity with the ads as well as more information about the product or service on the ads.
Some of the features of the new gadget ads are:
Host your ad anywhere
Host your content anywhere, and Google's caching infrastructure will allow you to serve at scale.
Caching of creative
Regardless of where it is hosted, Google will fetch a copy of your gadget ad every 1-2 hours and cache it on our servers. This reduces the impact on your web servers and avoids incurring bandwidth charges.
Custom refreshing
To be sure your gadget ad has the latest data, you can force a refresh at an interval you specify.
Free YouTube hosting
Hosting videos on YouTube ensures that you will be able to handle the traffic and load coming from your gadget ad.
Branded players
Use your own Flash player to playback videos hosted on YouTube.
RSS
Utilizing feeds are an easy way to keep the content of your gadget ad timely and relevant.
Trusted hosts
Hosting your video elsewhere? Ask about our list of approved content delivery networks (CDNs) that can handle your campaign
Currently the new ad format has been in limited testing with a few companies. Google says that they are now ready to roll the ads out to a much larger audience of participating advertisers. The new ad format will be served via Google’s Adsense network and will be priced by the number of clicks or the number of impressions.
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